About Me
I’m Claire — a creative strategist with experience working across wellness, food, fashion, and tech. I’ve helped brands like Crisp & Green, Hyper Talent, and Hyper Nimbus grow their presence through smart campaigns, social storytelling, and creative direction.
My work blends strategy, content, partnerships, and events — bringing ideas to life both online and IRL. I’ve worked with startups, agencies, and in-house teams to build brands people actually care about.
Currently open to freelance projects and full-time roles across creative, brand, and marketing teams.
Personal Projects
CWFit: Founded and built a fashion-fitness brand from the ground up, leading e-commerce, branding, creative direction, and campaign production. Launched with a high-concept runway show merging athleisure and fashion, earning coverage in Women Fitness Magazine as a standout emerging brand.
Photography Portfolio: Created a cross-category photography portfolio with a strong focus on brand identity and storytelling. Work spans fashion, wellness, food, and travel — blending aesthetic direction with strategic messaging. Featured in press and used in brand campaigns across digital platforms.
Before & After CW
Before
After
Before
After
Succesful Campaigns
AI-Driven Brand Launch: Hyper Talent
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Secured 100+ VIP attendees, including Olympic gold medalist Alysha Newman
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Drove 33% increase in brand awareness and media coverage
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Led creative direction for event branding, invitations, and visual assets
Crisp & Green: Grand Opening Digital Strategy
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Led digital strategy for 18 grand openings nationwide
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Drove record-breaking foot traffic through geo-targeted social strategy
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Built a scalable launch playbook for future location rollouts
Regan Smith: Athlete Collaboration & Fundraiser
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Generated a 31% lift in social engagement through athlete-led content
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Raised $5K+ for youth swim programs via in-store fundraising campaign
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Increased in-store traffic & sales during activation period
Viral TikTok Campaign: MN State Fair Food Review
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Earned 230K+ views with high share and engagement rates
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Boosted sales for featured vendors post-video (e.g., Waffle Burger & Amish Doughnut)
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Cemented go-to authority in viral food and local content
Services
Ben Miller, CMO — Cracker Barrel
“Claire has a unique ability to connect with influencers and creators, unlocking organic connections and creating true brand fans.”
Courtney Earle, Marketing Director — Kaskaid Hospitality
I had the pleasure of working with Claire on the social media strategy for our restaurant’s Grand Opening. Her approach was instrumental in generating organic buzz and capturing UGC that led to thousands of impressions and a strong turnout on opening day. If you’re looking for a talented content creator or want to explore influencer marketing, I highly recommend Claire — she’s a game changer!
