About Me
Social and brand strategist working across wellness, food, fashion, and tech. Led digital and influencer campaigns for brands including Crisp & Green, Hyper Talent, and Hyper Nimbus, driving measurable growth through strategic content and influencer partnerships.
Experience spans strategy, influencer casting, content production, and campaign execution across agency and in-house teams.
Core focus areas include 360 social strategy, influencer partnerships, content development, paid integration, and performance reporting.
Personal Projects
CWFit: Founded and led a fashion-fitness brand from concept to launch, overseeing e-commerce, branding, creative direction, and campaign production. Launched with a runway-driven activation that secured coverage in Women’s Fitness Magazine and positioned the brand as an emerging player in the athleisure space.
Photography Portfolio: Creative direction and visual storytelling across fashion, wellness, food, and travel. Work developed for brand campaigns, digital platforms, and press placements, aligning aesthetic execution with strategic brand positioning.
Before & After CW
Before
After
Before
After
Succesful Campaigns
AI-Driven Brand Launch: Hyper Talent
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Secured 100+ VIP attendees, including Olympic gold medalists
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Drove 33% increase in brand awareness and media coverage
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Led creative direction for event branding, invitations, and visual assets
Crisp & Green: Grand Opening Digital Strategy
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Led digital strategy for 18 grand openings nationwide
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Drove record-breaking foot traffic through geo-targeted social strategy
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Developed a scalable launch playbook for national rollouts
Regan Smith: Athlete Collaboration & Fundraiser
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Generated a 31% lift in social engagement through athlete-led content
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Raised $5K+ for youth swim programs via in-store fundraising campaign
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Increased in-store traffic & sales during activation period
Viral TikTok Campaign: MN State Fair Food Review
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Generated 230K+ views with above-benchmark engagement and share rates
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Drove measurable sales lift for featured vendors post-campaign
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Cemented go-to authority in viral food and local content
Services
1
Content Strategy & Creative Direction
Developing social-first concepts, visual systems, and multi-platform content ecosystems that drive engagement and brand equity.
2
Influencer & Brand Partnerships
Full lifecycle influencer programs, from casting and negotiation to performance tracking and long-term advocacy development.
3
Experiential & Brand Activations
Social amplification strategies for launches and events, integrating digital storytelling with real-world moments.
Ben Miller, CMO — Cracker Barrel
“Claire has a unique ability to connect with influencers and creators, unlocking organic connections and creating true brand fans.”
Courtney Earle, Marketing Director — Kaskaid Hospitality
I had the pleasure of working with Claire on the social media strategy for our restaurant’s Grand Opening. Her approach was instrumental in generating organic buzz and capturing UGC that led to thousands of impressions and a strong turnout on opening day. If you’re looking for a talented content creator or want to explore influencer marketing, I highly recommend Claire — she’s a game changer!
