Athlete Collaborations & Fundraiser: Crisp & Green x Regan Smith

Driving Engagement Through Athlete Partnerships & Community Impact

Bringing Athlete Influence to Brand Marketing

I led Regan Smith’s custom menu collaboration with Crisp & Green, leveraging her Olympic presence to drive engagement. To maximize impact, I also organized a fundraiser event with FOSS Swim School, where a portion of proceeds supported youth swim programs.

Results:

• Increased in-store traffic and sales during launch

• Raised over $5k for youth swim programs

• Boosted social engagement by 31% through athlete-driven content